Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Shiza Shahid, co-founder and co-CEO of Our Place, advises founders not to follow the herd when they’re making decisions. Instead, she says, they should figure out what their company’s steady-state data looks like and anchor their decisions in it.