Shiza Shahid, co-founder and co-CEO of Our Place, uses her company’s experience to illustrate why entrepreneurs should see mission, brand, and product design as deeply interconnected. She advises them to establish a meaningful mission and make sure the product is closely tied to it.

Video clips from: A Meaningful Entrepreneurial Path [Entire Talk]

4 minutes

Mission, Brand, and Product Alignment

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6 minutes

A Courageous Risk

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3 minutes

Motivated by Meaning

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2 minutes

The Role of Patents in Innovation

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4 minutes

Raised to Make a Difference

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3 minutes

Startup Mistakes to Avoid

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