Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Shiza Shahid, co-founder and co-CEO of Our Place, uses her company’s experience to illustrate why entrepreneurs should see mission, brand, and product design as deeply interconnected. She advises them to establish a meaningful mission and make sure the product is closely tied to it.