Stanford Technology Ventures Program : James Freeman

ETL Entrepreneurial Thought Leaders Podcast

Subtle Notes of Coffee and Philosophy

James Freeman, the soft-spoken founder and CEO of Blue Bottle Coffee, shares his entrepreneurial journey from the farmers' market where he learned commerce in its ...

Podcast 55 minutes

James Freeman, Blue Bottle Coffee

Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, the soft-spoken founder and CEO of Blue Bottle Coffee, shares his entrepreneurial journey from the farmers' market where he learned commerce in its ...

Video 53 minutes

James Freeman , Blue Bottle Coffee

Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, the soft-spoken founder and CEO of Blue Bottle Coffee, shares his entrepreneurial journey from the farmers' market where he learned commerce in its ...

Video Clips

Clip 1 of 6

Clip 1 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

How Do You Scale Eccentricity?

James Freeman of Blue Bottle Coffee discusses the dilemma of preserving the quirkiness and personality of the company as it scales. He explains how the ...

Video Clip 3 minutes

Clip 2 of 6

Clip 2 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

Dangers of Diluting Brand

James Freeman, founder and CEO of Blue Bottle Coffee, talks about dropping the wholesale division of his business that allowed other retailers to sell his ...

Video Clip 3 minutes

Clip 3 of 6

Clip 3 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

Opening a Speakeasy Cafe

Blue Bottle Coffee's James Freeman describes how the opening of an unconventional cafe boosted his confidence. Despite its odd location, limited menu and longer wait ...

Video Clip 3 minutes

Clip 4 of 6

Clip 4 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

Focus on Product Experience

Blue Bottle Coffee CEO James Freeman explains the importance of focusing on the product and how customers feel about it. In his industry, Freeman says ...

Video Clip 2 minutes

Clip 5 of 6

Clip 5 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

Freed from Perfection

Blue Bottle Coffee Founder James Freeman discusses the realization that the coffee he started making need not be perfect. While musicians practice till they play ...

Video Clip 4 minutes

Clip 6 of 6

Clip 6 of 6 from: Subtle Notes of Coffee and Philosophy [Entire Talk]

James Freeman, Blue Bottle Coffee

A Fresh Perspective on Coffee

James Freeman, founder and CEO of Blue Bottle Coffee, recalls how his business was born. Formerly a freelance musician, Freeman says his passion for roasting ...

Video Clip 4 minutes

James Freeman

Subtle Notes of Coffee and Philosophy

Subtle Notes of Coffee and Philosophy [Entire Talk]

Video Clips

How Do You Scale Eccentricity?

Dangers of Diluting Brand

Opening a Speakeasy Cafe

Focus on Product Experience

Freed from Perfection

A Fresh Perspective on Coffee

How Do You Scale Eccentricity?

Dangers of Diluting Brand

Opening a Speakeasy Cafe

Focus on Product Experience

Freed from Perfection

A Fresh Perspective on Coffee

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