James Freeman of Blue Bottle Coffee discusses the dilemma of preserving the quirkiness and personality of the company as it scales. He explains how the inefficiencies and eccentricities that helped Blue Bottle stand out and succeed are just the type of issues that would be targeted by “pedigreed” executives that the company will inevitably recruit as it grows.

Video clips from: Subtle Notes of Coffee and Philosophy [Entire Talk]

3 minutes

How Do You Scale Eccentricity?

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3 minutes

Dangers of Diluting Brand

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3 minutes

Opening a Speakeasy Cafe

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2 minutes

Focus on Product Experience

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4 minutes

Freed from Perfection

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4 minutes

A Fresh Perspective on Coffee

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