Blue Bottle Coffee CEO James Freeman explains the importance of focusing on the product and how customers feel about it. In his industry, Freeman says even core business concepts like marketing, branding and logos can serve as mere distractions.

Video clips from: Subtle Notes of Coffee and Philosophy [Entire Talk]

3 minutes

How Do You Scale Eccentricity?

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3 minutes

Dangers of Diluting Brand

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3 minutes

Opening a Speakeasy Cafe

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2 minutes

Focus on Product Experience

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4 minutes

Freed from Perfection

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4 minutes

A Fresh Perspective on Coffee

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