Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Instagram co-founder Kevin Systrom advises aspiring entrepreneurs to ask themselves two fundamental questions: “What problem am I solving?” and “How broad is that problem?” The answers to those two questions, he finds, often separate the small, personal projects from the ventures that have a shot at becoming successful companies.