Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
BetterUp CEO and co-founder Alexi Robichaux traces the origin of BetterUp to two interests that have been with him since high school: coding and peer-to-peer coaching. He describes how a period of burnout led him to envision a digital solution that would blend the expertise and rigor of clinical psychology with the business context of executive coaching.