Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
BetterUp CEO and co-founder Alexi Robichaux describes the aspirations behind the venture’s six core values of courage, craftsmanship, empathy, zest, playfulness, and grit. Among those aspirations: Make something that’s relevant to a wide range of demographics, and create technology that advances human flourishing.