Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Because of the growing need for virtual support and care, observes BetterUp co-founder and CEO Alexi Robichaux, BetterUp’s business has actually seen net positive impacts from the coronavirus pandemic. The BetterUp team reframed that business uptick as an opportunity to provide a humanitarian response, and responded by donating free coaching to frontline healthcare workers.