Austin Russell, founder and CEO of Luminar, explains why his company spent five years in “deep stealth mode,” with no public website or press. He recommends founders to quietly iterate behind closed doors until they’re ready to showcase an impressive product

Video clips from: Behind the Scenes of a Mega-Unicorn [Entire Talk]

4 minutes

Building a Holistic Mission

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3 minutes

“Stealth Mode” Strategy

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5 minutes

Making Generosity Part of Your Mission

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3 minutes

Identifying Timely Trends

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3 minutes

The Right Traits at the Right Time

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5 minutes

Unconventional Funding, Less Dilution

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3 minutes

Buy-In from the Right People

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