Austin Russell, founder and CEO of Luminar, explains how his company’s technology fits into its holistic, 100-year mission to save 100 million lives. He advises founders to build a big-picture mission and meaning as early as possible in order to attract better talent, make more impact, and derive more satisfaction from their work.

Video clips from: Behind the Scenes of a Mega-Unicorn [Entire Talk]

4 minutes

Building a Holistic Mission

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3 minutes

“Stealth Mode” Strategy

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5 minutes

Making Generosity Part of Your Mission

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3 minutes

Identifying Timely Trends

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3 minutes

The Right Traits at the Right Time

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5 minutes

Unconventional Funding, Less Dilution

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3 minutes

Buy-In from the Right People

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