Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Austin Russell, founder and CEO of Luminar, explains how his company’s technology fits into its holistic, 100-year mission to save 100 million lives. He advises founders to build a big-picture mission and meaning as early as possible in order to attract better talent, make more impact, and derive more satisfaction from their work.