Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Austin Russell, founder and CEO of Luminar, explains how he creatively financed his company early on through two unconventional funding mechanisms: safe notes and a hacker house. He encourages entrepreneurs to find ways of bringing in money without adding more shares, in order to reduce dilution and increase value growth for both owners and employees.
