Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Shift’s Minnie Ingersoll explains making the transition from being an employee within a big company to becoming an investor and entrepreneur. She recalls the generous benefits at Google, but also the limitations of working at such a large company. She contrasts that with the high level of energy and engagement at a startup, as well as the fast-paced environment and direct connection with customers.