Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Clara Shih, CEO of Salesforce AI, observes that a startup’s early hires set the tone and pace for the rest of the company’s trajectory. She encourages founders to maintain connections with employees as they scale, making sure people feel engaged and are onboarded into the culture.