Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Noam Wasserman, of Harvard Business School, explains how he came to focus on trying to understand why high potential startups commonly fail. According to Wasserman, while a certain percentage of these ventures succumb to issues of product or market fit, the vast majority meet their end due to people problems.