Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Noam Wasserman, associate professor at Harvard Business School, discusses decisions around the timing and structure of co-founder equity splits. To illustrate the dynamics and uncertainties in play in these decisions, Wasserman contrasts real-world examples from Zipcar and Ockham Technologies.