Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Hipcamp founder and CEO Alyssa Ravasio talks through Hipcamp’s pricing model, including how the company balances the interests of hosts and campers and looks to reduce its costs of sale over time. She emphasizes the importance gauging the impact of pricing decisions, and explains that weekly interviews with Hipcamp hosts help her keep tabs on feelings around Hipcamp’s pricing.
