Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Instagram co-founder Kevin Systrom attributes his startup’s success to having a team of people with “wide apertures;” that is to say, coworkers with a broad view of where technology was headed. Having a strong and knowledgeable team, he has found, allows you to pivot quickly and avoid the stumbles that cause startups to fail.
