Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jumia Nigeria chairwoman Juliey Anammah explains that in Jumia’s early days, the biggest challenge the company faced was gaining the trust of both buyers and sellers. She describes some of the measures — including cash on delivery, offline engagement, and recourse mechanisms — that the company used to gain trust.
