Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Juliet Anammah, chairwoman of Jumia Nigeria, explains Jumia’s “asset-light” business model. Rather than owning products, logistics operations, or payment services, she points out, Jumia has used technology to connect assets that already existed on the African continent, but weren’t always aligned.
