Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jumia Nigeria chairwoman Juliet Anammah discusses her company’s commitment to educating regulators about the potential of e-commerce in Africa and the need for thoughtful regulation that won’t impede the sector’s growth. She emphasizes the benefits of engaging with regulators early on rather than avoiding them.
