Brad Bao, co-founder and executive chairman of Lime shares how his company generates millions of trips organically without investing heavily in marketing. He explains that ensuring accessibility at an acceptable price point was beneficial to their success.

Video clips from: Innovation Driven by Sustainability [Entire Talk]

3 minutes

Change Culture with Simplicity

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3 minutes

Solve Problems Efficiently

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2 minutes

Don't Penalize Good Customers

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1 minutes

Marketing Isn't Everything

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2 minutes

Innovation Never Stops

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2 minutes

Focus On The Long-Term

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3 minutes

Do The Right Thing

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2 minutes

Market Wisely

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3 minutes

Look To The Future

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