Changing cultural norms is tough, but not impossible. Brad Bao, co-founder and executive chairman of Lime, shares how his company created simpler solutions to increase bike usage in the US market. Gain buy-in by creating a product that rivals the competition while providing convenience to the customer.

Video clips from: Innovation Driven by Sustainability [Entire Talk]

3 minutes

Change Culture with Simplicity

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3 minutes

Solve Problems Efficiently

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2 minutes

Don't Penalize Good Customers

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1 minutes

Marketing Isn't Everything

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2 minutes

Innovation Never Stops

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2 minutes

Focus On The Long-Term

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3 minutes

Do The Right Thing

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2 minutes

Market Wisely

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3 minutes

Look To The Future

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