Brad Bao, co-founder and executive chairman of Lime explains that there will always be a small percentage of bad actors in business. Instead, focus on the majority rather than punishing everyone. Ultimately the company will struggle if it tries to deter bad actors at the expense of good customers.

Video clips from: Innovation Driven by Sustainability [Entire Talk]

3 minutes

Change Culture with Simplicity

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3 minutes

Solve Problems Efficiently

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2 minutes

Don't Penalize Good Customers

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1 minutes

Marketing Isn't Everything

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2 minutes

Innovation Never Stops

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2 minutes

Focus On The Long-Term

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3 minutes

Do The Right Thing

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2 minutes

Market Wisely

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3 minutes

Look To The Future

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