Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Founder Brent Constantz describes the early breakthrough moments at Calera, including realizing the value in actively sequestering carbon dioxide. According to Constantz, this insight supports his idea that the most successful strategy for cleaning up the environment is to make doing so a prosperous opportunity for businesses and investors.