Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Morgan Simon, founding partner of Candide Group, describes how she views the role of impact investors. She advises entrepreneurs to find investors who create a network of experts, pay attention to financial outcomes, help identify opportunities, and think holistically about how a startup is supporting its customers, clients, and community.
