Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Irma Olguin, Jr., CEO and co-founder of Bitwise Industries, explains how her startup raised almost $100 million in venture capital despite starting with little knowledge of how to raise money. With the guidance of impact investing expert Morgan Simon, Olguin says, she learned how to tell Bitwise’s story through different lenses to meet different investors’ interests.