Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Leadership coach Shirzad Chamine, author of the bestselling book “Positive Intelligence,” compares the two opposing sides of the brain: the left, where negative emotions such as anger, anxiety, shame, guilt and regret originate; and the right, which is responsible for positive feelings like curiosity, empathy, joy, resolve and gratitude. “Your highest performance is going to be through the path of positive emotions,” Chamine explains.