Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Blue Bottle Coffee Founder James Freeman discusses the realization that the coffee he started making need not be perfect. While musicians practice till they play perfectly, Freeman says what served him well in the early days were other hallmarks of performing artists: being in service to an audience, imagining sensory outcomes and repeating an activity to improve incrementally.
