James Freeman, founder and CEO of Blue Bottle Coffee, talks about dropping the wholesale division of his business that allowed other retailers to sell his products. He explains that the sacrifice was worth the ability to regain control of the brand and how his coffee was served, insisting that what matters most is quality and customer experience.

Video clips from: Subtle Notes of Coffee and Philosophy [Entire Talk]

3 minutes

How Do You Scale Eccentricity?

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3 minutes

Dangers of Diluting Brand

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3 minutes

Opening a Speakeasy Cafe

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2 minutes

Focus on Product Experience

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4 minutes

Freed from Perfection

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4 minutes

A Fresh Perspective on Coffee

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