Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Deb Liu, CEO of Ancestry, shares four practices that develop a culture of scrappiness: falling in love with the problem; focusing on learning; shipping, testing, and gathering data quickly; and constantly questioning assumptions. She explains how these practices helped her when she created Facebook Marketplace and started as CEO at Ancestry.