Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
The first person you have to convince about anything is yourself, advises business leader, author and rocket scientist Sylvia Acevedo. She describes how, in 4th grade, she set an intention to go to Stanford, and persevered even though some people tried to discourage her. That perseverance and drive, she explains, proved to be a powerful force in spurring her career forward, especially as she battled bias and discrimination.
