Tina Wells, founder and CEO of Buzz Marketing Group, explains how corporate marketers can no longer dictate consumer tastes because technology gives them a greater voice and more choices. As an example, she points to Michael Dell as an entrepreneur who excelled at listening to consumers and giving them what they want.
Video clips from: Consumers and Brands in the Digital Age [Entire Talk]
Related Articles
Investing on the Cutting Edge: Innovation that Pushes Boundaries
Josh Wolfe emphasizes that successful entrepreneurship today hinges on leveraging genuine scientific breakthroughs and wise capital management, especially during challenging economic times.
Reid Hoffman – SIER Distinguished Lectureship: A Candid Fireside Chat on the Entrepreneurial Journey
Reid Hoffman,
LinkedIn
LinkedIn cofounder Reid Hoffman talks to entrepreneurs about resilience, failure, and the hard work of building a successful startup.
Jennifer Carolan (Reach Capital) – Seeking the Full Potential of Education [ETL Looks Back]
Jennifer Carolan discusses blending the venture model with education, and following teachers’ leads in the EdTech revolution
