Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Tina Wells, founder and CEO of Buzz Marketing Group, discusses the importance of keeping a completely open mind when spotting consumer trends. She describes how businesses sometimes have preconceived notions that get in the way of observing, learning and interpreting what people really want.
