Austin Russell, founder and CEO of Luminar, advises founders to identify people in companies who understand what you’re doing and can become a champion of your product. He shares Luminar’s experience of working with Volvo as an example, and encourages founders to start small and work their way up.

Video clips from: Behind the Scenes of a Mega-Unicorn [Entire Talk]

4 minutes

Building a Holistic Mission

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3 minutes

“Stealth Mode” Strategy

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5 minutes

Making Generosity Part of Your Mission

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3 minutes

Identifying Timely Trends

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3 minutes

The Right Traits at the Right Time

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5 minutes

Unconventional Funding, Less Dilution

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3 minutes

Buy-In from the Right People

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