Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When you let others know that you understand what deliverables you are responsible for, you build trust, according to Big Switch Networks Co-Founder Kyle Forster. Conversely, not doing so can silently erode confidence, contribute to an unproductive work environment and a culture of unaccountability, Forster says.