Big Switch Network’s Kyle Forster explains how his experience with successfully introducing new products into the market mirrors lessons from the highly acclaimed book “Crossing the Chasm,” by Geoffrey Moore, who asserts that the key to launching a disruptive technology is to win over customers known as “visionaries” before approaching the “early adopters.”

Video clips from: Non-Linear Path to Leadership [Entire Talk]

2 minutes

Commit and Focus Your Efforts

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3 minutes

Articulating Your "Why"

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3 minutes

Convince the Visionaries First

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3 minutes

Build Trust by Owning Tasks

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3 minutes

Opportunities in Obscurity

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