Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“You have to quit a lot of things, and you have to quit a lot of them early, in order to find one thing you want to stick with,” explains Kyle Forster, co-founder of Big Switch Networks. The challenge isn’t determining what you want to excel at, but deciding what you have to give up along the way, he explains.