Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Enterprise business buyers fundamentally demand choice, says Cindy Padnos, managing partner of Illuminate Ventures. According to Padnos, this insight, along with thorough data, support her firm’s passion for focusing on investments in enterprise software and cloud computing, instead of in the consumer internet space.
