Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
“We won’t predict where the future is, the entrepreneurs will,” says Cindy Padnos, founder and managing partner of Illuminate Ventures. Here Padnos deconstructs how her firm identifies new opportunities by leveraging advisor relationships and completing due diligence on new spaces.
