Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
John Collison, co-founder and president of the “developer-friendly” payment system Stripe, says the company realized that its product had potential for greater success after seeing the intense passion of early customers. He explains how that level of attachment became a better measure of success than more traditional, lagging metrics such as revenue or user numbers.
