Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Michael Ackermann, vice president of neurostimulation at Allergan, presents industry trends in healthcare, national spending and the many opportunities for entrepreneurs in the rapidly changing sector. He describes how a desire to increase efficiencies and reduce costs are driving consolidation among hospitals, drug companies and insurance providers. Ackermann points out the business opportunities created by all this and assesses healthcare as a $3 trillion market, based on what Americans spend every year on treatments.
