Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Catherine Berman, co-founder and CEO of CNote, discusses how fintech startups like hers are in a perfect position to compete against the large banks by taking advantage of demographic shifts in the United States. Berman explains that women, minorities and young adults have been historically underserved by financial institutions, and that their incomes and percentages of the U.S. population overall are both on the rise.
