Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Recalling her college days, entrepreneur Catherine Berman describes how each one of us knows what it feels like to not fit in. During her freshman year, she discovered that friends she thought had perfect lives because of family wealth and good looks were actually quite unhappy on the inside. Berman, now co-founder and CEO of CNote, says people have a choice to either hide or embrace what makes them different.