Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Fintech entrepreneur Catherine Berman recounts an experience earlier in her career when businessmen at a meeting assumed she was there to serve them coffee. Instead of becoming offended or flustered, Berman says she stayed focused on her desired-outcome for the meeting and diffused the awkwardness by bluntly correcting the men and swiftly moving on to the matter at hand.