Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Software engineer Tracy Chou talks about Project Include, which she helped found in 2016 to build meaningful and enduring diversity into tech companies, describing how the organization takes a holistic approach that starts with core values. She stresses the importance of adopting a comprehensive strategy, not just tactical checklists, to solve a problem as complex as homogeneity.
