Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Chip Heath, professor of organizational behavior at the Stanford Graduate School of Business, describes research where strangers were brought much closer, emotionally, simply by having them ask each other a series of increasingly personal questions. Heath, co-author of the book “The Power of Moments,” says the study shows how “we’re only 45 minutes away from really close connections” with the people around us.