Effective “pretotypes” expose failure quickly and cheaply. Alberto Savoia, Google Innovation Agitator Emeritus, describes how to design a pretotype by hypozooming: State a quantifiable hypothesis, then test it here and now.

Video clips from: Build the Right It [Entire Talk]

6 minutes

Get Out of Thoughtland

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8 minutes

Skin in the Game

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2 minutes

Build a Facade

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5 minutes

Painless Failure

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