Alberto Savoia, Google Innovation Agitator Emeritus, describes the principle behind the “facade pretotype.” He explains how, with some subtle slight of hand, two innovative teams were able to gain powerful market insights at almost no cost.

Video clips from: Build the Right It [Entire Talk]

6 minutes

Get Out of Thoughtland

Watch now

8 minutes

Skin in the Game

Watch now

2 minutes

Build a Facade

Watch now

5 minutes

Painless Failure

Watch now