Intuit Co-Founder Scott Cook describes how the financial software company went from struggling startup to runaway market leader by staying focused on the customer and iterating and embracing surprises along the way. In a free-form talk guided by audience questions, Cook shares advice on leadership, perseverance and professional growth.

Video clips from: Accounting for Intuit’s Success [Entire Talk]

4 minutes

A Candid Lesson in Humility

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3 minutes

Innovation Fueled by Experimentation

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4 minutes

Savor the Surprises

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3 minutes

Make Bookkeeping Less Taxing

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3 minutes

'Market Leader' Means Nothing

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